Privacy Policy

Who we are

This page (go.arhomecare.com) is operated by AR Homecare (“we”, “us”). It is built and run for us by our marketing agency, Do Good Design Co. (DGD). This policy explains what information this page collects, what we do with it, and the choices you have.

Information we collect

• What you tell us: the details you enter in a form on this page — such as your name, phone number, email address, town, and what you need help with.
• How you found us: the web address you arrived from, and the advertising details attached to your visit — which ad, campaign or search keyword brought you here, and the click identifiers Google, Meta or Microsoft add to an ad link.
• Your visit: the pages you view and the buttons you use here, the date and time, your browser and device type, and your IP address, from which our providers may estimate your general area (city or region).
• Phone calls: some phone numbers shown on this page are call tracking numbers that ring through to our main line. When you call one, we record your phone number, the time and length of the call, and which visit to this page it followed, so we know which advertising led to the call. We do not record the content of these calls.

Cookies and similar storage

This page stores a small amount of information in your browser: a first-party cookie and local storage entry that remember how you first and most recently arrived here (so a request you send later is still matched to the right ad), and a random visitor identifier that contains nothing about who you are. Google and Meta (Facebook and Instagram) also set their own cookies to measure visits and advertising. You can clear or block cookies in your browser settings; the page and the form still work.

How we use it

• To respond to your request — to call, text or email you back, give you an estimate, schedule and carry out work, and keep a record of it.
• To understand which of our advertising brings in enquiries and work, so we spend our advertising budget sensibly.
• To keep this page working and to protect the form from spam and abuse.

We use your contact details to reply to the request you sent. If we text you, message and data rates may apply, and you can ask us to stop at any time. We do not share mobile phone numbers or text-messaging consent with third parties for their own marketing.

Advertising and analytics

We use these services on this page:

• Google Analytics, to count visits and see how this page is used.
• Google Ads, to measure which of our Google ads led to an enquiry or a call.
• The Meta pixel and Conversions API, to measure which of our Facebook and Instagram ads led to an enquiry or a call.

When you send a form or tap to call, this page and our server tell Google and Meta (Facebook and Instagram) that an enquiry happened, so the ad that led to it can be credited. That report can include the ad click identifier from your visit, your IP address and browser type, the random visitor identifier described above, and your name, email address and phone number in hashed form — scrambled so that they can only be matched against an account you already have with that company. We do not send them what you wrote about your request.

Google and Meta (Facebook and Instagram) use this information under their own privacy policies, including to measure and improve advertising. You can limit that through Google’s ad settings, the Google Analytics opt-out add-on, Meta’s ad preferences and the Digital Advertising Alliance’s opt-out page.

Who we share it with

We do not sell your personal information. We share it only with companies that help us run this page and our business, each for the purpose described:

• Cloudflare, which hosts this page, stores the requests sent through it, and runs the check that protects the form from spam.
• HighLevel, the customer-management and phone system where we receive and follow up on requests and where calls to our tracking numbers are routed.
• Google and Meta (Facebook and Instagram), as described under “Advertising and analytics”.
• Do Good Design Co. (DGD), our marketing agency, which operates this page and reports to us on how our advertising performs.

We may also disclose information when the law requires it, or to protect our rights, our customers or the public.

How long we keep it

We keep requests and call records for as long as we need them to serve you, to keep ordinary business records, and to measure our advertising over time. You can ask us to delete yours sooner — see “Your choices”.

Your choices

You can ask us what information we hold about you, ask us to correct or delete it, or ask us to stop contacting you. Write to office@arhomecare.com or call us at (609) 208-1111 and we will act on a reasonable request promptly. Depending on where you live you may have additional rights under your state’s privacy law; we will honor them.

Security

Information sent through this page is encrypted in transit, and access to stored requests is limited to the people and service providers who need it. No system is perfectly secure, so we cannot promise absolute security.

Children

This page is meant for adults arranging services for a home or business. It is not directed to children under 13, and we do not knowingly collect their information.

Changes to this policy

If we change how this page handles information we will update this policy and the effective date above.

Contact us

• AR Homecare
• Email: office@arhomecare.com
• Phone: (609) 208-1111